Expert Branding & Targeted Marketing Services

I help companies brand their business, products or services…develop engaging offerings and content…and produce powerful creative programs that make your marketing more successful.

My company, MarketPower, works with you to produce leads, sales, and awareness faster and more efficiently -- via branding (logo/tagline/positioning content), engaging content used to draw prospects online and offline (website, collateral, editorial), email and direct mail push and pull promotions, video, SEO, website interactions, webinars, trade shows, product and program tweaks, AdAnalysis and BusinessAnalysis to help you evaluate your business and marketing efforts, specialized consulting and programs, and other specialized programs.

Joel is an experienced, integrated marketer, with exceptional expertise in targeted marketing, branding, and strategic action plans....and multiple certifications to back that up. He’s been repeatedly recognized by a shelf-full of awards for the rare combination of strategy, creativity and results, successfully integrating right brain and left brain skills.

He’s worked for “the biggest and smallest companies in America,” including familiar corporate names such as American Cyanamid, Best Western, Canada Life, Doubleday, Equifax, and many more.

MarketPower combines proprietary consulting tools with straight talk. With branding goes far beyond pretty colors. With copywriting and design work that’s engineered to be effective. And there’s no “disconnect” between our business strategy and creative execution.

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Pricing for the specialized services we do, indicated 'per project," is an example to fill in the form, and pricing varies based on a clear definition of the work. We produce that defined work on fixed cost project basis.