graphic design - logos, branding and identity

logo and corporate identity design that doesn't look like it was lifted from Microsoft's clip art folders. I make every effort to ensure that the logos and identities I design fit the client and communicate something relevant about the service or product offered, though I do maintain some basic principles across the work I do; namely, that a logo should be simple and uncluttered; that it should work small or large, across colour and black & white, on the web, products or in print... generally that means unfussy, elegant and modern designs.